New brands are popping up on Twitter daily and the high-end CE industry is no exception. Whether it's a large audio manufacturer, a high-end dealer, trade show representatives or simply a fellow publication, Twitter is primarily being utilized by companies that want to broadcast news or link potential customers to their home page. Most brands are simply using Twitter to make sure new and existing customers have an alternative method to finding them, but there are savvy, intelligent brands within our industry that are using Twitter as more than a simple soapbox. These companies have figured out that it doesn’t matter how many Twitter followers you have, but rather how you interact with them in a meaningful, impacting way to ensure future success. Regardless of all the social networking methods out there, there’s no method of communication that allows such intimate access to a business or
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